About me
About me
Hi, I’m Bernard Capulong.
I’m a content and community leader with 15+ years of experience building EverydayCarry.com into the category-defining authority on EDC. Following its acquisition by Ridge, I served as EVP, leading GTM content systems and cross-channel launches.
I build communities, brands, and the content that connects them.
10K+
10K+
Posts Published
Posts Published
1M+
1M+
Organic Followers
Organic Followers
20M+
20M+
Organic Video Views
Organic Video Views
Projects
Press
Experience
Experience
Santa Monica, CA
Ridge
Mar 2022 - Apr 2025
Executive Vice President
Post-acquisition EVP reporting to the CEO. Ran EverydayCarry.com in-house and served as Ridge’s everyday carry (EDC) subject-matter expert—aligning Product and Marketing on product education and GTM across new categories (pocket tools, consumer tech, travel).
Operated EverydayCarry.com as Ridge’s media/community unit; built content systems (intake→review→publish, briefs, QA) and led a 14-person global team.
Owned GTM launch content on a ~6-week cadence; whitelisted Reels 2.4M+ views, including 1.2M on a single launch.
Acted as EDC SME to legitimize non-wallet categories; standardized spec-accurate PDP/packaging/ad copy and authored cross-functional launch briefs across Product, Creative, and CX.
Concepted the Kintsugi Collection wallet—$375K net in 10 days, sold out, with sustained demand across restocks.
Santa Monica, CA
Ridge
Mar 2022 - Apr 2025
Executive Vice President
Post-acquisition EVP reporting to the CEO. Ran EverydayCarry.com in-house and served as Ridge’s everyday carry (EDC) subject-matter expert—aligning Product and Marketing on product education and GTM across new categories (pocket tools, consumer tech, travel).
Operated EverydayCarry.com as Ridge’s media/community unit; built content systems (intake→review→publish, briefs, QA) and led a 14-person global team.
Owned GTM launch content on a ~6-week cadence; whitelisted Reels 2.4M+ views, including 1.2M on a single launch.
Acted as EDC SME to legitimize non-wallet categories; standardized spec-accurate PDP/packaging/ad copy and authored cross-functional launch briefs across Product, Creative, and CX.
Concepted the Kintsugi Collection wallet—$375K net in 10 days, sold out, with sustained demand across restocks.
Remote
EverydayCarry.com
Dec 2009 - Present
Founder & editor-in-chief
Founded in 2009; scaled a niche blog into a category-defining media/community brand with 1M+ followers and 350K+ monthly users; acquired by Ridge in 2022.
Built a 1M+ organic audience across Instagram (350K), Email (125K), TikTok (103K), plus YouTube, Reddit, Facebook, Pinterest, Discord, and X; launched TikTok 0→103K+ with multiple 1M+ view hits.
Scaled content systems & community programs: 10,000+ pieces, UGC workflows, 2×/week newsletters, recurring shortform series, YouTube & podcast longform.
Grew SEO traffic from 36K/mo → 380K/mo peak (including 295% YoY growth year) to establish category authority.
Built a hybrid monetization model (affiliate, sponsorships, programmatic) integrated with editorial and seasonal GTM; featured by The New York Times, Time, NPR, GQ, HYPEBEAST, VICE.
Remote
EverydayCarry.com
Dec 2009 - Present
Founder & editor-in-chief
Founded in 2009; scaled a niche blog into a category-defining media/community brand with 1M+ followers and 350K+ monthly users; acquired by Ridge in 2022.
Built a 1M+ organic audience across Instagram (350K), Email (125K), TikTok (103K), plus YouTube, Reddit, Facebook, Pinterest, Discord, and X; launched TikTok 0→103K+ with multiple 1M+ view hits.
Scaled content systems & community programs: 10,000+ pieces, UGC workflows, 2×/week newsletters, recurring shortform series, YouTube & podcast longform.
Grew SEO traffic from 36K/mo → 380K/mo peak (including 295% YoY growth year) to establish category authority.
Built a hybrid monetization model (affiliate, sponsorships, programmatic) integrated with editorial and seasonal GTM; featured by The New York Times, Time, NPR, GQ, HYPEBEAST, VICE.
New York, NY
Arc'teryx Equipment
Oct 2016 - Oct 2017
Veilance Flagship Associate
Founding team member for the first Veilance boutique; helped shape premium retail experience and brand education.
Translated technical craftsmanship into on-floor customer education and product storytelling for high-end apparel/accessories.
Captured shopper insights and contributed to staff training/playbooks for future retail activations.
New York, NY
Arc'teryx Equipment
Oct 2016 - Oct 2017
Veilance Flagship Associate
Founding team member for the first Veilance boutique; helped shape premium retail experience and brand education.
Translated technical craftsmanship into on-floor customer education and product storytelling for high-end apparel/accessories.
Captured shopper insights and contributed to staff training/playbooks for future retail activations.
Education
Education
Irvine, CA
2008 – 2012
B.S., Biomedical Engineering: Premedical
University of California, Irvine
Irvine, CA
2008 – 2012
B.S., Biomedical Engineering: Premedical
University of California, Irvine